To keep pace with the time, it is very essential to keep time by your side. This is what has come on to increase the importance and the value of a time keeping piece in the life of any person. A watch is today dawned by almost everyone , not just as a mere piece of accessory , but also as a very important reflector of the sense of style and the appreciation for quality in the life of a person. This is the reason why a lot of luxury watch brands have come on to gain an increased level of importance and following in the present times. Rolex is one such brand which has established a niche for itself amongst the watch lovers and stands out amongst the hundred top brands and symbols of status in the world today.
It is not just the lavish exteriors and look or feel of the watch products of Rolex which have established it as a market leader, but a supreme contributor to this is also the sound technological innovation backing the watches, which have been from the very start of this brand. Rolex started off with a bang by standing out as the first watch with an automatic date changing mechanism, back in 1945. Rolex also has to it’s name the first ever chronological certification amongst the watches, and the credit of developing the very first water resistant watch to 100ft.
Rolex was the first quartz watch developers in the world. An example of the bent towards technological innovation is the master piece -Rolex Oysterquartz, which was powered by the “clean-slate” 5035/5055 movement. This Rolex watch model was a result of more than five years of rigorous research, technological pursuit and innovation. Rolex has also gone on to make it’s mark in the area of water resistant watches and time pieces. The Wilsdorf came on to be a testament of the same and assisted in the underwater expedition at the Mariana Trench. The watch performed to the same level of accuracy as over water, even under eleven thousand feet below sea level. The wristwatch segment of Rolex watches stands out as the largest collection of models with certified chronometers out of the various luxury wristwatches in the world. Rolex slowly and steadily moving towards another of the much awaited technological innovation in watches – the ones with ceramic bezels and is set to rule the sports watches segment as well.
