Facebook is the first choice of every person that wants to start its social media journey. Being one of the first social media networks, Facebook is no less than an ocean of active users, a pretty impressive stat to be honest.
From engagement to interaction and possible conversions, today Facebook stands as the best approach for coming of age marketers. By introducing Embed Facebook feed on the website, businesses can achieve a multitude of profits.
The Facebook posts on a digital platform such as the company’s website grab the attention of the website audience. It allows the people to get to know about the products and services that business has to offer.
Facebook user-generated content gives a sneak peek to brand-consumer relationships. Such a bold marketing attitude instills a sense of trust in website visitors and potential customers.
Why does a Website need To Have Facebook Posts?
Today, people want to know about the product beyond its listed features. They are looking for authenticity and something that engages them at the same time.
Being one of the most quintessential social media platforms, Facebook caters to these needs. By linking facebook content on the website, brands can display their brand authenticity through user-generated content and engage the audience by means of the visual appeal of Facebook pictures and posts.
By embedding Facebook posts on a website, brands can drive meaningful engagement with website audiences and keep them from going back to search results.
Benefits of Using Facebook Posts on Website
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More New Followers
By introducing a Facebook feed with a Like button on a website, brands could give way to more followers to reach out to them on Facebook. This also increases the target pool for business.
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Increased Social Reach
By letting the website visitors see Facebook content, brands could promote their social activities. People who didn’t know that a brand is active on social media could now closely follow their content. The share buttons on the website allow the visitors to share the Facebook content to their network.
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Builds customer trust
Brands that incorporate Facebook posts have a higher chance of getting the trust of a potential consumer. The social proof from the Facebook posts will encourage the new buyers to give brand products and services a chance. This will eventually lead to successful conversions.
Here’s how you could introduce Facebook posts on the website-
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Through Facebook page plugin
Facebook provides various built-in customizations to showcase Page posts. It is simple and easy to use. One needs to visit the page plugin on Facebook, copy and paste the desired URL link.
The preferences such as tabs, height, and width of the feed could be customized as per the need. By clicking on the code option, Facebook generates the link that could be placed on the blog page or anywhere on the business website. Easy Peasy!
Facebook allows a lot of room for creativity when it comes to displaying the embedded feed on the website. It also helps in generating different codes for different purposes. One can choose from displaying the timeline to showing upcoming events as per their marketing intentions.
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Facebook Plugin Widget
Facebook’s native embed option is though easy to use and comes with limited features. For brands that have a dynamic website, the Facebook page plugin is not enough.
Through third-party tools, such as Facebook feed plugin for WordPress, brands could display multiple feeds on the website and have a varied option to customize it.
Taggbox social media aggregator tool also takes care of Facebook embedding on the website. It helps in easy curation, moderation, and customization of Facebook user-generated content. The Facebook feed gets refreshed automatically through a Facebook aggregator tool.
So, every time a visitor visits the website, he/she gets to see the new content and that makes him/her keep coming back for more content. This increases the website’s dwell time and also boosts SEO performance
- By Using Facebook Share Buttons
Share plugins are a cost-efficient way to drive the power of Facebook on the website. Instead of sharing the entire feed on the website, brands could also use share, follow and reaction buttons on the website.
This does provide low-level engagement on the website and is good for businesses that already have a huge following and user interaction in their Facebook pages.
- Showcase screenshots
An easy, quick, swift and but regular way to display Facebook posts on the website is through taking screenshots of your Facebook business page. These Facebook screenshots could be introduced on the website, without disturbing the Facebook API.
Though a great way to save Facebook posts as they might get deleted or expire, adding screenshots to the website decreases the visual impact of the website. Also, it becomes a tedious task over time.
CONCLUSION
Facebook posts over the website may sound like an unnecessary investment at first, but that’s so not the case. Facebook content over the website highlights the brand’s social identity and also brings out the aesthetic appeal of the website.
By using one of the above-mentioned tactics, Facebook posts can easily be incorporated into websites without the need of complex coding. Having dynamic social media content from Facebook over websites engages the audiences and promotes conversions by means of user-generated content. After some time, website visibility also improves and brand builds a different niche for itself in the market.
