In most cases, you will choose a server hosting provider like ServerSpacebased on the price, recommendation of friends or forums and the technology they offer. While all of these are important, choosing the wrong web hosting provider can also have a negative impact on any interactive marketing initiatives that you may have in place.
So, how do you choose the best hosting company? You should first determine the tools and services that are provided. Also, what analytic or statistic packages does the selected host have to offer their customers? When you are selecting your hosting service provider it is important to ensure they include a package with these services, otherwise you will find yourself paying a third party provider for these services, when some other hosting company likely offered them with their package costs.
Did part of the decision for your hosting provider have to do with a site building tool? If so, this can actually prove to be a huge advantage for your business, especially if you do not have any of your own web development resources. However, you should be aware that this might impact your actual Search Marketing initiatives. Most of the sites building applications that are offered with these packages are considered “what you see is what you get.” This can make the act of optimizing your actual site for the search engines very difficult. Additionally, it will likely hurt your chances of gaining the status in the rankings that you desire. There are many cases, when these tools will actually hinder the SEO practices from aiding your site.
Another consideration is if the provider you choose offers eCommerce packages. This is the software that you can utilize to sell your products online. If the services provider does not offer this in their package, you need to ensure that they can support the eCommerce solution that you choose. There are many options that will require a specialized installation; however, even in dedicated hosting environments it may not be supported.
You also need to take time to consider the email delivery tools that are provided. For example, how well does the hosting service you have chosen fight spammers and do they have the ability to actually block these spammers from their servers? The fact is that if they do not provide this service, your site may be blacklisted due to others abusing the server.
Uptime is another crucial factor to consider. Any issues of significant downtime, equating to days, can cause a substantial revenue loss and make you lose rankings in the search engines. Most web hosting providers may promise 99.9 percent uptime, but the fact is you need to check into any significant periods where the provider was down.
When it comes down to selecting a web hosting provider, it is much more complicated than only the bandwidth, price and disk space. The fact is that the decision can impact many aspects of your business, including the eMarketing initiatives so it’s wise to take your time before making the final decision. For details information on ServerSpace you can go through this article.
