First things first – make sure that you are involved with the most widely used social networking sites that are available to you. Facebook and LinkedIn are great ways to make contacts and gain company exposure in the form of networking. Networking is essential in today’s day and age, and when you connect with one group, person, or individual organisation, you are paving the way for millions of potential sales leads. If you create a company page on Facebook for instance, you could create promotional offers that will entice the greater public and get your name recognised. Perhaps you could come up with a prize… and the winner is chosen at random from the people who have shared the link. If the average person on Facebook has a couple of hundred friends, this paves the way for millions of people to familiarise themselves with your company. Put a social media calendar together to plan out your ideas.
Next, make sure that you have bought a lead generating package. These are available in many different kinds, and will ensure that your company is processing greater numbers of leads. Spending a couple of hundred dollars on one of these packages will make the world of different to your success rate. Offering as much as millions of sales leads is a huge must for any start-up company or recognised company alike.
Make sure that your company is exposed to the public in more ways than just the internet. Although many use the internet nowadays, it is foolish to miss out on important potential customers because you haven’t properly promoted your company outside of the World Wide Web. See if you can speak at other organisations’ meeting or coffee mornings. There is always demand for speakers at charity fairs and events as well. Any exposure is good exposure. Contact colleges and universities as this may allow you to be recognised by younger demographics.
Introduce trial offers, discounts and other promotions in order to get your company extra sales leads. Make sure to avoid tacky incentives, but something that will get your company a little attention. Maybe you would like to offer customers a discount on their first purchase and introduce perks for existing customers. This will help to ensure your existing customers stick with you and even suggest your product to friends, family and associates.
For more information, please visit McDowall Media who create profitable sales leads on behalf of major UK brands.