Start up company Answerly has released a browser extension named InboxQ that delivers a stream of questions from Twitter to the user. The fact that Twitter is presently a platform for a lot of Q&A activity and that this can be used inventively for connecting businesses and brands to customers has lead to the development of this platform.
Once the plug in is downloaded, users can set up campaigns, share questions, answer and even track these answers.The use of natural language processing software helps to detect real questions and yields answers of relatively high quality. Together,InboxQ’s sharing features lets users to refer a question to any of the Twitter followers via a direct message.
Being the first in class, InboxQ is sure to get more of Twitter as a Q&A service. There are examples of brands which have picked up Twitter usage exponentially following the use of InboxQ. Maybe, InboxQ has a role to play in unlocking the Twitter potential too.
