Almost every website going into 2017 is aiming for high click through rates and high positioning in the search engine rankings to make their website a success. There is an unlimited amount of tactics to perform when optimising your website for search engine optimisation. So how do we determine which is the best tactic to focus on to obtain that all important high position and high visibility?
In this article, we look at the top tactics for SEO going into 2017.
Content creation
Content is one of the most important parts of making your website unique. To give your page every chance of writing, make sure that your content is descriptive and informative. Search engines reward this and can often highlight this on the search engine rankings. A high word count is also important, many websites aim for the 1000 mark which is a quality indicator and shows that in-depth analysis has been performed.
Also make sure that your target keyword is included within your content. Inserting it into your titles and body content multiple times increases the keyword density of the page, indicating to search engine crawlers what the page is about.
Backlinks
In 2016, Google stated that one of the biggest ranking factors was backlinks. This is where other websites place a hyperlink pointing to your website. The more links pointing to your website, the better. It tells search engines that your content is of value and other websites appreciate it.
If you are targeting a very competitive keyword, be sure to find out how many backlinks your competitors have. This will give you a good idea on how many links you have to get before you see any real position benefits.
If you are building links manually, you have the option of optimising these links. Make sure that your anchor text contains your target keyword. This let’s search engines know what the link is about and adds to your overall relevancy score.
On Site Optimisation
Your website wont obtain any kind of visibility if it garbage. A good looking and well coded website will count towards your overall search engine optimisation score. Make sure that your website is optimised for responsiveness. What this does is to enable your website to be viewed on various mobile devices. With mobile usage continuously on the rise, it is absolutely essential that your website can be viewed on multiple devices. If you wanted to completely optimise your website, you could look into AMP (Accelerated Mobile Pages) which Google showcases within the search engine rankings. This lets users know that the website you are about to view, is optimised for mobile devices.
What if I can’t do all of this?
Optimising your website can be a long and strenuous task. If you are not able to optimise your website for SEO, you can hire a digital marketing agency to perform these tasks for you. A digital marketing agency will do this to a high standard and will make sure that all of the SEO tactics that work, are implemented. Giving you every chance of making your website a success.