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What To Put On Your Business Cards For A Consistent Marketing Message

What To Put On Your Business Cards For A Consistent Marketing MessageWhen you look at your business card, what do you see? Do you see your name and contact information, or do you see your brand? If your business cards don’t reflect your business’s overall branding, you’re missing out on the chance to make a good first impression that strengthens your brand and drives conversions.

Business cards are often the first impression a potential client or customer has of a company and its brand, so it’s important that those cards be consistent with the branding you use online and in other business properties. You might even think of your business card as a single (and somewhat smaller) page of your company’s website. The style, color scheme, fonts and logos should be identical, as well as the marketing message you want to communicate.

There’s a lot of information you could put on your business card, but it’s only a small card, so you should limit how much you put on it. Certainly, some information is universally expected, like your name, your title, the company name and logo and your e-mail address. To decide what other information to add, consider the purpose of your business card. Think of it as the first step in the conversion process, and include the information that will point the card’s receiver toward that conversion.

Here are some elements to consider putting on your business cards:

Your Physical Address

Your Direct Work Number

Your Cellphone Number

Your Fax Number

Your Home Page URL

Your Business-related Social Media Profiles

If you’re all over the social sphere, don’t put every single profile on your business cards. Consider what your company does and who its customers are and add the social media sites where you can get the greatest traction with clients.

Your Personal Social Media Profiles

Because business cards are traditional, most people only think of them in traditional terms. But your business cards can help reinforce your brand and connect your offline marketing message with your online marketing message. You just have to give it a little thought first.

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