Nobody can question the claim that AI has taken the business world by storm. According to a well-documented report, a huge proportion of people will be forced to adopt new skills in future because machines will be performing so many existing jobs. In fact, a number of tasks are already handed over to machines. This speaks volumes about the importance of AI.
Let’s break down how AI is capable of uplifting your company.
Vital source to provide healthy customer service
In recent years, we have seen the standard of customer service reaching new heights. Companies are taking every possible measure to provide fast-paced and smooth customer service. Here is the reason: a lot of the people are turned off by a single bad experience of customer service. They never return to the same business again.
In order to provide the best possible customer service, the business community is turning to the chatbots. When a customer opens up a website, they might have a lot of queries and chatbot is a trusted tool to tackle them. Developers, such as Appverticals, add this feature in applications.
Unlike human beings, machines don’t work for a fixed period of time, like eight hours a day. They don’t take coffee or smoking breaks either. Meaning, customers can walk in anytime and have their questions answered as instantly as possible.
Another advantage of chatbots is that you don’t have to worry about their mood. Human beings’ behavior can sometimes be all over the place, which can repel the customers away from you. Other than online chat on websites, chatbots can also effectively deal with social media conversations.
Helps to improve marketing
Accurate data is the key to marketing. No marketing campaign can be fruitful until you have collected a bulk of data and then analyzed it properly. These two activities are complex and therefore, prone to human error.
That’s why these tasks are left to machines and, no wonder, things have become way easier for marketers to execute their strategies. AI is particularly handy for larger businesses since the quantity of data is massive there. In a nutshell;
- By having the luxury of data by your side, you can make smart decisions. To an extent, you can even forecast the future as well. Meaning, higher Return of Investment (ROI) on promotions
- Predicting outcome will minimize the threat of financial risk
- You will be saving thousands of dollars by using AI instead of hiring analytics firm or data scientists
You can hire perfect employees
Every company wants to be on board with the best possible lot of employees. Smart businessmen know that skillful staff is the most valuable asset. Knowing the importance of competitive workers, companies heavily invest in HR departments and recruitment agencies. However, it is now becoming an outdated trend. Today, AI is being used to recruit intelligent staff.
Looking at the candidate’s past experiences, machine algorithms can determine the most suitable match for the required job. When the same thing is done by humans, it takes an enormous amount of time, energy, and resources. Because we have to go through a lengthy screening and researching process, but machines can do it literally in a matter of minutes.
Increases social media engagement
The number of monthly active social media users is all set to touch 3.02 billion by 2021. That’s nearly half of the current population of the world. These stats show why you must make your business hyperactive on every available platform of social media.
Although, mere presence on social media will not automatically lead you to the maximum customer engagement. Here comes AI to your rescue.
There are different AI tools which can let you know the buzzworthy topics of social media. When you know what is trending, you increase the chances of social media engagement. Because you will create posts accordingly.
Other than that, once the audience is directed to your social media account, your programmed chatbots will be there for the assistance. So, this strategy can go beyond mere engagements and might lead you to increased sales as well.
Saves time through the automation process
Task automation is one of the best things AI has to offer. Because the automation process adds to workplace productivity. Let’s take the example of email marketing.
Even in the age of social media, email is still an important medium of marketing and can yield great results if sent at the right time. So never underestimate the power of right timing.
Through AI, you can schedule the emails when they are most likely to be read, like weekends or occasional holidays. As human beings, we can forget to deliver the mail at the optimal timings and, resultantly, lose potential clients. Machines are beyond such errors.
Provides cybersecurity
Probably the biggest backlash of the internet is cybersecurity. About 60 million Americans have been affected by identity theft. This is just the tip of the iceberg. Many online businesses have been badly affected by this, and many are exposed to this threat. AI provides an efficient deterrence to curb this menace. The answer lies in artificial intelligence in cybersecurity
AI does not only tell you what is wrong with the system but also comes up with a solution just about at the right time. In simple words, if you are looking for a readymade solution with regard to online security, the answer lies in AI.
Data mining becomes easier and faster
When it comes to data mining, companies find it problematic to iron out the exact piece of information they are looking for. It is because of the immense collection of data. AI can look into this problem as well, saving your precious time, which can be invested somewhere else.
Conclusion
This list can go on and on. But it is quite transparent now that AI can do a world of good to your business. It has the capacity to revolutionize your business. With the way AI continues to improve, there will be hardly anything machines will not be able to do in the future. From the above discussion, it is not hard to reach the conclusion that it takes a novice to ignore what value AI adds to the business.
